According to a Global Connected Consumer Index Report Opens a new window by Selligent, 28% of respondents said they would shop mostly online 6-12 months after the pandemic subsides and life comes back to normal. Online shopping and sales undoubtedly shot up. However, post-COVID, the scenario has completely changed. While some shoppers would focus on buying the items they needed, others would not mind strolling through the aisles browsing various display items. Traditionally, the retail floor layouts were designed to encourage shoppers to spend more time browsing for items. The COVID-19 pandemic has changed the way people prefer to shop at a store. So, what can other retailers learn from these design changes and new implementations? Here are four things. A few locations have enabled a ‘Scan & Go’ technology to help shoppers manage checkouts directly. The stores will soon enable self-checkout kiosks and touchless payment options such as Walmart Pay. The navigation system helps people traverse through the stores with speed and ease. The navigation system is inspired by airport wayfinding systems. The stores have also enabled end-to-end digital navigation. Walmart’s seamless store shopping video tour for 2020.ĭigital experience: As shoppers enter the store, they are encouraged to use their smartphone and download the Walmart app while shopping. Walmart had already implemented retrieval of online orders in their parking lots, which almost doubled Opens a new window the company’s ecommerce sales during the last quarter. This arch, usually across the parking lot, marks the area where people can retrieve their online orders. People can see a big blue arch from a distance. The company has improved the exterior layout design for people who are hesitant to set foot inside the store due to the pandemic. There are also dedicated sections for toys, electronics, baby products, and a few other items. Layout design: The retail store layout is designed to provide better visibility to items. Aisles are marked with number and letter combinations to help shoppers who use the app to easily find and pick up products. The store uses bold and dimensional typeface (e.g., DAIRY, PIZZA, DELI) that helps customers find the section they are looking for with ease. The direction signs match with the categories and icons you find on the Walmart app. These boards will direct them to the main product sections of the store. They will also find large electronic information boards inspired by airport signages at the store entrance. As soon as shoppers enter the store, they see a clean and colorful iconography greeting them. Signages and iconography: The company has redesigned its stores’ exteriors and interiors to reflect its app’s icon. Learn more: Post-COVID-19 Retail: 5 Operational Things Business Owners Should Consider When They Reopen A Brief Description of the Walmart Store Redesign We sit down to discuss a few things other retail businesses can learn from it. It plans to redesign 1,200 stores by the end of next year, which is an exercise toward improving in store shopping experience. The company recently announced a new design Opens a new window across its stores in the country. Walmart has been working on improving the shopping experience for its customers over the past few years. Now that retail businesses are slowly reopening, business owners need to take certain measures to improve their customers’ in-store experiences to attract them. At the same time, another report Opens a new window by Statista showed that the online traffic in the supermarket segment grew by 60.7% in the week ending June 14, compared to that of January and February 2020.Ĭonsumers reducing day-to-day in-store spending. According to a report Opens a new window by Statista, about 47% of consumers said that they had reduced day-to-day spending on in-store purchases as of March second week this year due to the pandemic. One of the worst-hit businesses in the world due to the COVID-19 pandemic was the brick-and-mortar retail stores. Plus, the plush new design is intended to provide its customers with an omni-shopping experience. The new design is inspired by airports and Amazon. Walmart recently unveiled a new look and design across its stores in the U.S.
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